Love- The easiest thing to sell in
India
We Indians are very romantic and
love is a vital part of our life. We fall in love, feel lost in love, we die in
love, love has a complete different definition for us than the rest of the
world. Anything related to love is considered very catchy and India and we get
connected with it very deeply and easily. That’s the reason why love is the
easiest thing to sell in India. You want to launch a movie, release a song,
write a book……just make it based on love and people will go crazy about it.
Here are some of the forms of love
which is very easy to sell in India-
Movie- Doesn’t matter how the
script is, how the dialogues are, how the camera shot has been taken, if there
is a love story based movie, it will create a buzz for sure. A hero loves a
girl, the hero is from a poor family, his mother is dying with an incurable
disease or on wheelchair and the girl is the daughter of a rich dad who is also
a gangster but the girl doesn’t knows about it. They both fall in love then
fight, drama, kidnapping, and a happy ending with fight scenes on which tears
of Albert Einstein and
Isaac Newton fall from heaven and blah blah. Yes this is the
secret of a hit movie in India. Brilliant movies ends up with average and beep
beep movies ends with 200 crore + collection. Oh “ye ishq na jaane kitno ko
marwayega”
Books- Do You have a brilliant
story in your mind? Do you love writing?
Do you think it’s the best story ever? Then just STFU and write a book on love
story, and your book will be accepted like insurance by banks. Yes there are
many examples and I don’t wanna name them because I don’t wanna be in that
thing which must not be named “Controversy”. Even if you don’t know how to
write a book just write a script of Bollywood movie and it will be
successful. Let your book be based on
love story and allow the readers to make you famous.
Songs- One loves a song because he
is able to relate himself with that song and his lifestyle. Love is what we can
relate it. Break up,, first date, first kiss, first make out…..we have songs
for every occasion and most of us are able to relate every single word of the
lyrics with our love story, sometimes by force also. Some songs went viral just
because it was having fake love story of dying and break behind it. A girl
running in Greenland and the boy standing with hand wide open to allow the
aroma of that girl to fill the boy’s every hollow part of life. So insane. A
boy, a girl, a kissing scene at the end, good location, slow beat and words
like “Ishq, beintihaa, mohabbat, dil, judai, bewafa” this is the formual for a
hit song in India. Add insane riffs, double bass drumming, lighting fast solos,
powerful baseline, vocals with unimaginable pitch……..lolz……. no that not the
way here.
This post is not to discourage
people who think out of box and this is not to represent Indian thinking, I am
just explaining a bunch of love maniacs who makes it easy for the marketers. Do
what you want to do and if you like it, don’t care about the reviews, feedback
and response from crowd, just be yourself kyonki wo kahte hai na “Ishq andha hota hai”.