LOVE - THE EASIEST THING TO SELL IN INDIA

Love- The easiest thing to sell in India

We Indians are very romantic and love is a vital part of our life. We fall in love, feel lost in love, we die in love, love has a complete different definition for us than the rest of the world. Anything related to love is considered very catchy and India and we get connected with it very deeply and easily. That’s the reason why love is the easiest thing to sell in India. You want to launch a movie, release a song, write a book……just make it based on love and people will go crazy about it.

Here are some of the forms of love which is very easy to sell in India-

Movie- Doesn’t matter how the script is, how the dialogues are, how the camera shot has been taken, if there is a love story based movie, it will create a buzz for sure. A hero loves a girl, the hero is from a poor family, his mother is dying with an incurable disease or on wheelchair and the girl is the daughter of a rich dad who is also a gangster but the girl doesn’t knows about it. They both fall in love then fight, drama, kidnapping, and a happy ending with fight scenes on which tears of Albert Einstein and Isaac Newton fall from heaven and blah blah. Yes this is the secret of a hit movie in India. Brilliant movies ends up with average and beep beep movies ends with 200 crore + collection. Oh “ye ishq na jaane kitno ko marwayega”    

Books- Do You have a brilliant story in your mind?  Do you love writing? Do you think it’s the best story ever? Then just STFU and write a book on love story, and your book will be accepted like insurance by banks. Yes there are many examples and I don’t wanna name them because I don’t wanna be in that thing which must not be named “Controversy”. Even if you don’t know how to write a book just write a script of Bollywood movie and it will be successful.  Let your book be based on love story and allow the readers to make you famous.

Songs- One loves a song because he is able to relate himself with that song and his lifestyle. Love is what we can relate it. Break up,, first date, first kiss, first make out…..we have songs for every occasion and most of us are able to relate every single word of the lyrics with our love story, sometimes by force also. Some songs went viral just because it was having fake love story of dying and break behind it. A girl running in Greenland and the boy standing with hand wide open to allow the aroma of that girl to fill the boy’s every hollow part of life. So insane. A boy, a girl, a kissing scene at the end, good location, slow beat and words like “Ishq, beintihaa, mohabbat, dil, judai, bewafa” this is the formual for a hit song in India. Add insane riffs, double bass drumming, lighting fast solos, powerful baseline, vocals with unimaginable pitch……..lolz……. no that not the way here.

This post is not to discourage people who think out of box and this is not to represent Indian thinking, I am just explaining a bunch of love maniacs who makes it easy for the marketers. Do what you want to do and if you like it, don’t care about the reviews, feedback and response from crowd, just be yourself kyonki wo kahte hai  na “Ishq andha hota hai”.